London Redux
Nearly three decades after first making its mark on the luxuried streets of Mayfair in London, Ermenegildo Zegna opens the doors to a new era for the brand, beginning with its New Bond Street Global Store at the same space it occupied in 1987.
With a makeover spanning 20 months, Peter Marino’s 19th concept store for the luxury fashion house is a masterclass in contrasts. Polished rosewood and cerused ivory ashwood introduce a new concept area on the ground floor, showcasing casual tailoring and luxury sportswear. The casual clothing and accessories on the first floor continue in the same fresh, contemporary feel. The traditional elegance and sophistication of Zegna comes to the fore on the second floor, where its renowned classic tailoring and luxurious Couture collection take pride of place.
Zegna’s uber exclusive Su Misura service is on the third and final floor, where a 1950s bar and vintage marble fireplace accent prized artworks and soft furnishings to create a cosy, private space.
Ermenegildo Zegna Global Store
37-38 New Bond Street
London W1S
Tel: +44 0 207 518 2700
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