The Haeckels Range of GPS-defined Aromatics Will Spirit You Away

the brand’s fragrances are all named after specific locations, or rather, their coordinates

So precise are Haeckels’ fragrances that they can tell you exactly where and when they were conceived, right down to their geographical coordinates. Take Walpole Bay (£160/RM847) – or rather, GPS 23’ 34”N – which was created on the sun-filled day of 25 March 2014. Expect to be whisked away on an adventure, where you’re transported to the raw, natural beauty of the beach. Notes of fresh seaweed, seawater, clifftop grasses, and white flowers provide an olfactory allusion to the uninhabited bay that sparked the idea for this perfume, with an intense green sweetness that floats atop a base of bitter, resinous musk. 

Haeckels