Russian designer Gosha Rubchinskiy gears up for the FIFA World Cup in style

The Beautiful Game

Merging football culture, nightlife and vintage sportswear in one collection, Russian fashion designer, photographer, and filmmaker Gosha Rubchinskiy’s take on the upcoming 2018 FIFA World Cup throws the spotlight on the city of Saint Petersburg. Collaborations with Adidas, Burberry, milliner Stephen Jones and eyewear brand Super by Retrosuperfuture have given rise to a collection peppered with references to the city’s 90s rave scene, vintage tracksuits and Russian football gear. Oversized, reworked jackets, for instance, helps create a complete look rooted in history but looking towards the future.

Gosha Rubchinskiy